Who Are We:

Started by an environmentally conscious mother for spreading awareness to use sustainable, non-toxic, and open ended toys.
A multi-brand marketplace with 30+ partners, providing over 700 products that are responsibly sourced to ensure our children play with safe and meaningful toys and games.

What We Do:

Curate plastic-free toys for the age group of 0 to 10 years.
Design toy shelves and indoor play area for schools and after school programs.
Provide customised gifting options with eco-friendly packaging.

Background

I am a mother to two young children and a writer. I was researching for my next article, and came across something that baffled me. I was deeply concerned with the extensive usage of plastic toys by Indian families, without having the knowledge of its harmful effects. So much so that 90% of toys imported in India come from China, but did you know that most of them are made of extremely low-quality plastic which is constantly emitting dangerous toxic chemicals into our child’s body, causing irreversible damage to their system??! At the same time, plastic toys are extremely harmful to our deteriorating planet which end up under the ocean or in a landfill.

Something as simple as the garden set, doctor set, dolls, or even kitchen sets that are commonly found in our children’s toy cabinet, have been found to be highly toxic.

Further research revealed some great Indian brands manufacturing world class toys which were safe, organic and barely known!

During this lockdown, I scrutinized several brands and their products and thoroughly investigated the material, quality of paints, machines, and workers used to make their toys. I got into an in-depth study of what are the ideal / toxic-free toys that our children should be playing with.

I was determined to create awareness amongst fellow parents on the harmful effects of using unsafe toys AND at the same time curating Indian toys which are organic and barely known! I have noticed several of my peers are still unaware of the adverse effects of using cheap, low-quality plastic toys and that really needs to change!

This prompted me to create KiDSTACK, a go-to brand for discovering safe, non-toxic, and made-in-India toys. Buying toys is a simple activity, but it is about time we put in some more thought to our children’s playtime. It is a journey, of creating awareness on the harmful toys we are putting in the hands of our children and at the same time exploring alternate (and probably more effective) toys to enhance the growth of our little ones in the safest and sustainable environment.

Over the last few months I have independently and relentlessly reviewed and recommended several Indian toy brands through Instagram. I am happy that in a short span of time, parents have been reaching out to me for my curated list of non-toxic and sustainable toys.

I’m quite passionate about this as I believe our children should be playing with better, safer and Indian toys rather than the cheap low quality Chinese ones that 90% of us currently own. I am keen on creating awareness and recently put up my recommended toy list. Please check my age wise curated list of toys here.

Do follow KiDSTACK on Instagram, where you can find unbiased toy reviews and toy recommendations of non-toxic and undiscovered and Indian brands.

Please join us in this journey to create a safe and sustainable environment for our children.